There are many types of design. Web design, interaction design and user knowledge design are processes that web agencies deal with every day. But all sorts of things: products, transport, architecture — had to be designed as well. These are part of a larger ecosystem of systems design. Government, currencies, systems for measuring detachment and time are all things that had to be designed and agreed upon. Today, I’m focusing on a little corner of the design world, web design and its related fields.website-design-trends-2016

Art, to which design is often compared, should be aesthetically pleasing, but has the option of solving a problem. Design can look good, but should always solve a difficulty. Design is a box into which we put our best conceived solutions. So where does design ethics come into play?

We have significant decisions as designers. We must decide what problems we are trying to solve, for whom we are solving those difficulties for, and how we are choosing to solve those problems.

Ideally, graphic and web designers must use their talents to bring good into the world. How should we achieve this? By choosing the projects that we desire to work on, we may contribute our talents to projects that help people, and say no to projects that harm people, or are deceiving.

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The ad on the left has the sale price in large type, and in big red letters, yet that sale value is only if you buy six, and that information is in much smaller type. The ad on the right features the single price in big type, and the bulk-only sale price in small type. In my own opinion, the ad on the left has been designed to be deceptive, and the ad on the correct was designed to be clear.

I see many examples like this in web design that trouble me. The settings on an e-commerce checkout that default to putting things in your cart than you did not decide. Buttons that make you click Cancel to accept, and press OK to cancel. Establish your privacy settings for social media platforms, and after that discovering that they are using your image for ads, without you opting-in. Even other web designers who purposely conceal affiliate links in their blog – these are all examples of shady design ethics. Instead of building a site with the user in brain, these design decisions are driven by business, or as I call it, greed.mac-setup-integrations-developer-610x366


While ethics isn’t something that people generally think about when considering a web designer, it is very relevant. The greatest thing we can aspire to do as designers is work on projects that help people or bring superior into the world. While trying to reach the goals of each individual project, how we solve the problems is just as significant as if we solved those problems. Your honesty and philosophy permeates all that you do, whether you realize it or not.

Web Design Specialist ThinkTankSEO from Calgary, Can help you create the website that your business truly deserves.